Newspapers and Business promotion in Bushenyi District in Western Uganda.

Abstract

The logical study evaluated the association between Newspapers and Business promotion in Bushenyi District in Western Uganda. The investigation study adopted a cross sectional and descriptive research design with quantitative approach. A sample of 72 respondents was selected from 157 people using a table developed by Morgan & Krejcie (1970). Data was gathered using questionnaires and analyzed using Descriptive statistics and Pearson linear correlation coefficient (PLCC) for quantitative data. The study findings established a significant relationship between newspapers and Business promotion in Bushenyi District in Western Uganda . The study concluded that newspapers are essential for business promotions and development because they deal with issues to do with advertisements that increase business sales and profitability. If there is proper management of businesses, they can be an impetus to socio-economic development of the country at large. From the study findings, the researchers recommended that the cost of advertising in newspapers should be subsidized by governments in order to allow traders realize a lot of sales for growth and development. This can be done in a such way that advertising both in local and national newspapers can be made cheaper for all traders in order to allow businesses to blossom. The government of Uganda should augment on the budget meant to supply funds to Village Banks so that traders can easily access such funds for enhancement of their businesses and advertisements. This can engender an environment of growth and Business improvement in the country.